CEO of Apple

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CEO of Apple says that the majority of the workforce will not go back to the office until June of 2021

Tim Cook hints at Apple new-normal work culture

Friday, 11th December 2020

CEO of Apple says that the majority of the workforce will not go back to the office until June of 2021

Tim Cook hints at Apple’s ‘new-normal’ work culture

Tim Cook, the CEO of Apple Inc. had shared the new details on the plan of the company to go back to the office at the time of a virtual meet with the employees this Thursday.

Cook elucidated that it “seems likely” that a major part of the company’s workforce will not return to office prior to 2021 June. The company which had followed an office-based culture predominantly is now allowing relatively more flexibility for working remotely in the days to come. The success garnered by the company in the pandemic times has perhaps triggered a change in the company’s culture and work strategy. Still, Tim Cook has been rather stern publicly regarding his wish for the staff to ultimately go back to work.

“There’s no replacement for face-to-face collaboration, but we have also learned a great deal about how we can get our work done outside of the office without sacrificing productivity or results,” he commented

“All of these learnings are important. When we’re on the other side of this pandemic, we will preserve everything that is great about Apple while incorporating the best of our transformations this year,” he further said.

Cook also committed that due to the challenges of the past few months, Apple has decided to give its employees in quite a few regions an additional paid leave scheduled for the 4th of January. Other such tech companies like Google, Alphabet Inc. too have given their staff an extra paid leave of late.

The employee donation program of the company has witnessed its strongest and biggest year ever, Tim further noted. Since the beginning of the initiative, over $591 million has already been donated to various charities and the employees have spontaneously volunteered over 1.6 million hours. Apple is engaged in giving out nearly $5 million donations to the organizations supporting all those adversely affected by the Covid pandemic, said Cook.

Many other executives of Apple spoke during the meet, including the heads or chiefs of the various departments such as marketing, legal, retail, environment, hardware engineering, machine learning, and operations.

The News Talkie Bureau


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