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Growth Spurt in the Indian Smartphone Market: What Played a Major Role

Phenomenal rise witnessed in the country’s smartphone market

Thursday, 12th August 2021

India’s smartphone market has seen significant growth of 86 percent in the second quarter of the calendar year 2021 at over 34 million units, according to the latest reports released by the IDC.

The report said, towards the beginning of the quarter the figures had been on the lower side but picked up the pace soon and in the last month, things turned around after the impact of the Covid-19 induced lockdown measures were relaxed and its impact on manufacturing and logistics slackened.


Also Read: OnePlus teases its dual-screen phone before the release of Samsung Galaxy Z Fold 3.


The three primary trends of the Indian smartphone market witnessed in this quarter are as follows.

Mode of shopping

As per the report by IDC, this quarter has seen a steep rise in online shopping by consumers so much so that the online channel ended up with a record share of 51 percent. It also meant an over the roof 113 percent YoY growth for the online markets.

The offline market and retail outlets on the other hand were severely hit majorly due to the effects of lockdowns comprising of weekend curfews and partially opened markets in certain parts of the country.


Battle of chipsets

Qualcomm-powered smartphones have been governing the segment in the $200 – 500 (Rs 15,000 – 38,000) space. They took up nearly 71 percent of the market share in this quarter. In the under - $200 segment, however, it was the Media Tek chipsets that held on to its position at the helm with a market share of 64 percent.


An increase in the average selling price

The average selling price has been steadily growing and has reached $184 (approximately Rs 13,600). It has witnessed a growth of 15 percent YoY. What contributed to this significant rise in ASP was primarily an increase in prices along with a trend of moving focus to 5G.


Also Read: Best Deal in Tech Products at Amazon Great Freedom Festival, Flipkart Big Savings Day.


Top 5 Firms Dominating the Indian smartphone market

As per the IDC report, Indian markets have been dominated by Xiaomi contributing to YoY growth of 84 percent and capturing a market share of 29.2 percent.

The report said, “Xiaomi commanded a 40 percent online market share with almost 70 percent of its shipment in online channels. Also, Xiaomi surpassed Samsung for the third slot in the offline channels with an 18 percent market share.”

Besides, Xiaomi and Samsung, Vivo, Realme, and Oppo have secured the top positions in the smartphone market.


The News Talkie Bureau



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